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Manager, Market Insights

The Market Insights Manager works closely with the Director of Market Insights to help design and execute market research programs or initiatives. This individual plays a supporting role in larger projects and may have a leading role in smaller, less complex projects. Responsibilities: Work closely with the Director of Market Insights to help design and execute market research, integrating business/competitive intelligence, which will be used in developing product, marketing and distribution strategies.  Leverage multi-year market research studies to measure, analyze and report on changes in key business and market metrics to identify strategic business implications and frame actionable recommendations to senior leadership. Translate research to action planning ensuring strategic research implications are socialized, understood and the business value maximized throughout the organization. Support development of and leverage corporate market research projects in conjunction withinternal customers, including senior leaders and external vendors, to support department and corporate goals. Work with Market Intelligence to provide projects with the appropriate marketplace context to ensure that they are actionable and relevant to business objectives and challenges. Proactively summarize research findings and industry intelligence in succinct written reports and present findings to senior leadership teams and cross-functional groups; proactively consult with senior leaders and internal groups about survey results and implications for their areas and their business needs. Promote the department's reputation as a strategic advisor and position Market Strategy to contribute to strategy development. Participate on cross-functional teams to provide input for business decisions and strategy formulation. Prioritizes completion of daily tasks, seeks guidance on how to address conflicting priorities. Assists with implementation of assigned research initiatives and projects with direction. Provides input to decision making by offering suggestions as appropriate to scope of role. Articulates status of projects, emerging issues/problems, knows when to escalate for guidance. Addresses projects that are tactical in nature, receives management direction, has the ability to react and resolve immediate issues. Provides support and cooperation toward achievement of project objectives with peers, key stakeholders, and business unit leaders. Enhances relationships with peers and cross functional business partners, leverages relationships to accomplish work, based on business goals and needs. Qualifications: Bachelors Degree Required; Masters Degree in, Business Administration, Economics, Public Health, or Social Sciences preferred. 7-10 years of experience with business strategy development and consulting with experienceworking with primary and secondary research, business intelligence and strategy in the consumer and B-to-B environment.
Salary Range: NA
Minimum Qualification
8 - 10 years

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